Creative, strategic web and digital marketing professional with nearly 20 years of experience boosting online visibility for internationally renowned healthcare and educational organizations in the Texas Medical Center
I am passionate about finding the simplest, most effective solutions to increase visitor engagement, automate workflows and create bonds between colleagues.
I am the lead of digital marketing for Texas Children’s Cancer and Hematology Center, one of the largest pediatric cancer centers in the United States, and ranked among the top in the country by US News and World Report. In this role, my efforts have engaged web audiences via 9 public websites, 51 intranet sites, and across numerous social media platforms.
Additionally, I provide 24/7 assistance to ensure Texas Children’s clinicians are able to treat all patients, with the right protocols, everyday at one of the largest children’s cancer and hematology centers in the nation.
Outside of my role at Texas Children’s, I provide digital marketing consulting services. I particularly enjoy assisting small business owners who seek to boost their online visibility. My strategic insights have continuously lifted my clients to the top of search results.
I’m a Community Advisory Board member for Diversity, Equity and Inclusion at Baylor College of Medicine’s Dan L. Duncan Comprehensive Cancer Center. Previously, I was an active Board Director of the Eastwood Civic Association (ECA) where I continue my community involvement as a joint member of the ECA Communications Committee.
Personally, my wife/best friend of nearly 20 years and I enjoy restoring our 108-year-old Arts and Crafts bungalow in Eastwood, near Downtown Houston and raising our F1 asian leopard/bengal cubs.
Persistence per·sist·ence/ pərˈsistəns
n. firm or obstinate continuance in a course of action in spite of difficulty or opposition.
Education
South Texas College of Law
Doctor of Jurisprudence (J.D.)
University of Houston
Bachelor of Arts (B.A.), English, with emphasis in Creative Writing
Alumni, The Honors College
Graduate, Member of the Honors College with University Honors, &
Nominee, Outstanding Senior Honors Thesis Award
Activities and Societies: GLOBAL, UH Writing Center
Visionary Accomplishments
Launched the first official Facebook page at Texas Children’s Hospital: Texas Children’s Cancer Center Facebook page
Designed the Texas Children’s Cancer and Hematology Center logo
Enforces brand standards
Utilizes media asset management systems
Communicates with Marketing and Development Leadership at Texas Children’s Hospital, Baylor College of Medicine, The University of Texas MD Anderson Cancer Center, Houston Methodist Hospital and numerous other institutions in the Texas Medical Center
Expert self-management skills
Areas of Expertise
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- SEO / SEM
- Workflow Efficiency
- Content strategy
- User Interface Design / Usability
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- Google Analytics
- Marketing/branding
- Graphic Design
- Photography
- Typography
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- Brochure Design
- Digital Asset Management
- HIPPA Compliance
- Internet Law / IT Law
Professional Experience
Lead, Web and Digital Marketing
Cancer and Hematology Center, Texas Children’s Hospital
2013 – Present
Website Developer
Department of Pediatrics, Section of Hematology-Oncology, Baylor College of Medicine
2015 – Present
Website Designer
Department of Pediatrics, Section of Hematology-Oncology, Baylor College of Medicine
2013 – 2015
- Oversaw all websites for Texas Children’s Cancer and Hematology Center.
- Goal was to create a refreshing online image for Texas Children’s Cancer and Hematology Center that reflects our spirit and state-of-the-art treatments, capturing a diverse target audience. I handled planning, development, SEO, Google Ad campaigns and visitor analytics of all our websites.
- Appointed as Lead over all Sharepoint team sites—from planning through development. Sharepoint continues to be a foundational tool for disbursing 1,000s of vital business documents.
- Oftentimes, seemingly simple tasks can be more time consuming than one might anticipate. My interest in efficiency and productivity developed when I began going to law school while retaining a full-time salaried position.
Web Applications Analyst I **
Baylor College of Medicine
2010 – 2013
Proposed and deployed a new website for txch.org, via WordPress
January 2013 – December 2013
Our website set a new standard for online marketing at Texas Children’s Hospital. Incorporated new website features (e.g., broken link checkers, malware scanners, category filters, tags, versioning, etc.). Independently and aggressively targeted website growth, resulting in a 200% increase in visitor traffic. Developed a tailored user experience, focused toward patient-families and healthcare professionals. Boosted turnaround time for website content updates / improvements.
Implemented a state-of-the-art CMS, transferred existing content, and launched a website containing over 16,000 media and pages, which was formerly managed by an entire team—single-handedly—within 2 months
Implemented direct 301 redirects for over 45,650 webpage duplicates in only 3 days. Pages were directed to the appropriate canonical urls to eliminate SEO-damaging duplicates. Within 2 weeks, 50,000 redirects had been successfully implemented.*
Displayed unprecedented coding success by utilizing Apache mod_rewrites, without having any prior experience. Further review and optimization yielded a config file that was only 43 Kb without compression! Despite these hurdles in a production environment, no negative visitor impact was detected in our analytics analysis.
Deployed a new website for txch.org, via MURA CMS
August 2011 – September 2012
At the time, our website hosting was handled by another department, which required that that we use an outdated, Coldfusion-based CMS. In conjunction with the successful deployment of our new website, I implemented a new web domain and ensured email addresses were smoothly transitioned. This required me to communicate with Information Services and director-level exchange services administrators to disburse new email addresses to < 800 employees. Our goal was to ensure minimal service disruption during the transition. The project was an overwhelming success.
I structured and implemented modern url standards to more effectively organize the site hierarchy, utilized RSS feeds, lightbox galleries, and auto-populating news reels to txch.org. It was a giant step forward in comparison to the previous generations of the site.
Implemented new email domains for over 800 employees
January 2012 to April 2012
Coordinated an inter-institutional initiative between Texas Children’s Hospital and Baylor College of Medicine. Successfully ensured minimal service disruptions during the transition.
Web Production Specialist
Baylor College of Medicine
June 2008 – June 2010
Responsible for developing and updating the content for txccc.org and 7 other websites.
Implemented Google Analytics to monitor visitor traffic. Aggressively focused on search engine optimization (SEO), which boosted page views 200% over a 2-year period.
Launched the first official Facebook page at Texas Children’s Hospital
Advised in developing the Texas Children’s Hospital social media policy
Improved dissemination of patient education materials
Established policies and brand standards
Administrative Support Coordinator III
Baylor College of Medicine
June 2007 – June 2008
Collaborated with the Director of Clinical Operations, Quality and Safety at Texas Children’s Cancer and Hematology Centers,
Maintained the content of txccc.org. My commitment and hard work immediately paid off as I began to demonstrate my ability to follow through with complex projects. I used these projects as building blocks to broaden my career opportunities.
Developed monthly inpatient and outpatient physician schedules. I created online tools to manage and update these schedules, which increased the efficiency and accuracy of the Texas Children’s clinical scheduling system.
Established emergency protocols to ensure continuity of care during disaster planning operations
Developed an e-storage database and management tool for medical credentialing, including automated licensure reporting
Revitalized our department’s Sharepoint intranet site to create a central location for employees to access vital business documents
Skills & Expertise
- Website Development
- WordPress Security
- Website Standards/Best Practices
- Search Engine Optimization*
- Keyword Research
- Graphic Design
- Content Development*
- File Management*
- Social Media Marketing*
- User Interface Design (UIX)
- Typography*
- Document Management
- Image Optimization
- Content Management
- e-Philanthropy
- Visitor Tracking
- Google Adwords (limited experience)
- Domain Acquisition
- Publication/Print Design*
- Typography*
- Digital Photography*
- Photo Retouching*
- Technical Writing
Software and Developer Applications
- Adobe Creative Suite
- Google Analytics
- Microsoft Sharepoint
- Google Adwords
Content Management Systems (CMS)
Drupal, WordPress, MURA
Web and Programming Languages
HTML, CSS, PHP, Javascript, JQuery, Apache: mod_rewrite, Wikitext
Honors and Awards
Bravo Award for Excellence in Patient Care, Texas Children’s Hospital, 2024
Department Site of the Year Award, Web Services, Department of Information Services and Technology, Texas Children’s Hospital
Community Activities
Community Advisory Board, Office of Diversity, Equity and Inclusion, Dan L. Duncan Comprehensive Cancer Center, Baylor College of Medicine
Director, Board of Directors, Eastwood Civic Association
Member, Communications Committee
Block Captain