I build unified digital ecosystems so email, web, and social media deliver maximum impact in support of institutional goals. I coordinate partners across IT, creative, leadership, marketing, and development to ensure brand consistency and strategic focus—resulting in a unified voice that goes beyond reach to drive measurable results, strengthen long-term engagement, and inspire action.
Email Marketing
Building long-term connections with strategic email design and purpose
- A/B Testing
- Engagement analytics
- Design & Delivery
Web + Social Media
Creating user-focused, interactive content so users can easily find what they need
- SEO & performance insights
- UI/UX design and architecture
- Engaging with social media
Journey Mapping
From click to action, I ensure institutional priorities are met across all user experiences
